Gulo gulo (also known as a wolverine is Latin for "glutton"), also referred to as the glutton, carcajou, or quickhatch (from East Cree, kwiihkwahaacheew), is the largest land-dwelling species of the family Mustelidae. It is a muscular carnivore and a solitary animal. The wolverine has a reputation for ferocity and strength out of proportion to its size, with the documented ability to kill prey many times larger than itself.
We chose the name Gulo because we are gluttons for adventure and everything in between.
Adventure is addictive. Heart racing. Palms slick on the bars. Feet pounding at the ground. Then with a heave and the metal click of the pedal, you're off down the ridge-line. Mud and leaves are spitting our from your rear wheel to hit the guy behind you in the face. He's running the old stuff. Then the downhills over and you're left to climb till the next airy rush. You're a glutton. For the thrill for the speed, for the ride. You can't get enough.
Stalking around the Boreal forest somewhere is another beast motivated by gluttony. The Gulo gulo. The wolverine. With a bear's head, a skunk's tail, and a house-cat sized. Body they're elusive but ferocious. White razor teeth and four slashing claws, help them take exactly what they want. And a lot of it too. They're not afraid and we aren't either.
We're gluttons for the edge, gluttons for knowledge, and gluttons for engineering the next new tech. Though we might seem small, seem like we live in the middle of nowhere, we've got our finger on the pulse of adventure and bikes. We're ferocious in our craft and tireless in our perfection. Four deep slashes remind us that we are strong and dedicated. That we seek the thrill and helping others have the best aventure yet. And like any Gulo, we love a good meal.